Newsroom Confidential Professional --
For the
Communications Professional,
the CEO and Business Owner
The focus of the professional workshop is on enabling PR and Media Relations executives to build more effective relationships with the nation's most influential journalists and news organizations.
The program has a 10-year track record of success.
Newsroom Confidential focuses on the behind-the-scenes nature of journalists and newsrooms. It debunks the myths of how and why news decisions are made. Instead of myths, Newsroom Confidential gives participants practical, proven techniques for increasing media exposure and building strong, lasting bridges to the nation's news media.
The Newsroom Confidential workshop has recently been updated to address the extreme pressures on communications executives to justify their existence in the wake of corporate cost cutting and layoffs. Attendees will return to their jobs with new tools and a fresh perspective on "delivering the goods" to their companies and clients.
The workshop is held in our corporate training facilities from 8:30 a.m. until 5:00 p.m.
The cost for the Professional Executive workshop is only $2000. Registration and payment must be received in advance. Seats are limited.
Meals and materials included.
Upcoming dates and
registration.
As always, the registration fee is totally refundable if you aren't completely satisfied.
Upcoming dates:
Professional Course Outline --
Five
Goals - One Day
-
Improve your
business performance using proven proprietary publicity techniques.
-
Design a
customized PR strategy specific to your business and its media relations
assets.
-
Save your business tens of
thousands of dollars on ineffective PR agencies and other γmindlessδ
consultants.
-
Bolster the respect you enjoy
among your competitors and employees because of the positive media
coverage you receive.
-
Open new doors as potential
strategic partners and customers read about you and see you on television
 | Business skills you already possess, applied in
a fresh manner.
|
| Debunking the myths surrounding journalists and
news organizations.
|
| Understanding the power of the media to help you reach YOUR goals.
|
| Exercise: Benchmarking.
What is your media relations IQ?
|
| Media targeting. Identify a journalist, editor or TV producer who can provide
a boost to your business. He or she will be the focus of your course work.
|
| Write a pitch letter to your target journalist.
This will serve as a benchmark.
We'll rewrite this letter after learning more about journalists and
your target journalist in particular.
|
| Understand and apply the 3 levels of "truth" about newsmakers.
|
| The real definition of news (not what they taught in journalism schools).
|
| Which "masters" do journalists really serve and in what order of
importance?
|
| Every journalist has his/her price. What
is it?
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| Top 16 reasons why journalists write about some companies and not others.
|
| The Newsroom Confidential Yardstick.
A brutally honest evaluation of how you and your company measure up
when it comes to newsworthiness. How
to come out well even if you don't compare well to other companies.
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